Title: Paid Media Consultant
Location: 5 Howick Place, London SW1P 1WG
Job Type: Temporary Contract
Function: Marketing
Work Type: Fully Remote
At Our Company, you'll experience a dynamic, supportive environment where no two days are alike. As a global business, we connect specialists with knowledge through events, digital services and research. With over 10,000 colleagues across 30 countries, we're part of the UK's FTSE 100. In Global Support, we offer expert assistance across various departments-tech, finance, legal, HR, and more-to help our teams and brands succeed.
Our company Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We're combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.
Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by company's international reach, we're shaping the next generation of business festivals.
Role Profile:
As a Paid Media Manager (Contractor), you'll take ownership of high-spending brand campaigns within company's centralised digital marketing team. Working up to 3 days a week for 3 months, you'll lead the strategy, execution, and optimisation of paid media channels across Search, Social, and Display, driving exceptional results and exceeding industry benchmarks.
Key Responsibilities:
- Develop and manage paid media strategies across multiple brands and channels.
- Lead the creation, optimisation, and scaling of campaigns to achieve business objectives.
- Conduct in-depth data analysis to identify trends and make strategic recommendations.
- Collaborate with cross-functional teams to implement integrated marketing strategies.
- Stay ahead of industry trends and apply best practices to enhance campaign performance.
- Manage budgets effectively, ensuring maximum ROI across all paid media activities.
Your Growth Journey
As a contractor, you'll work alongside Senior Paid Media Managers and other digital marketing experts to:
- Refine advanced paid media skills and strategies.
- Gain deeper insights into digital marketing and cross-channel integration.
- Shape innovative, high-impact campaigns that drive industry advancement.
What do I need?
- Proven experience in managing paid media channels (Google Ads, Facebook Ads, LinkedIn Ads, Display).
- Advanced skills in:
- Campaign strategy, creation, and optimisation.
- Keyword planning and audience targeting.
- Budget management and ROI analysis.
- Data analysis and reporting using tools like Google Analytics.
- Excel and Google tools for campaign tracking and performance analysis.
- Strong communication abilities to present complex concepts and insights clearly.
- A strategic mindset with a focus on data-driven decision-making.
- Exceptional attention to detail and organisational skills.
- A proactive approach to identifying opportunities and solving challenges.
What Makes You Stand Out
- A deep understanding of audience segmentation and targeting strategies.
- Previous experience with B2B, Event marketing, or equivalent understanding of long purchase journeys.
- A passion for innovation and challenging the status quo in digital marketing.
- Leadership skills and experience mentoring junior team members.
- Knowledge of advanced statistics applied to marketing data.
Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.
