Senior Marketing Executive

Location London
Job Type Contract
Salary Up to £263 per day
Reference BBBH175103_1772456195
Work Type Hybrid working

Title: Senior Marketing Executive

Location: London SE1

Salary: £263 per day - Inside IR35

Job Type: Temporary Contract

Function: Marketing

Work Type: Hybrid - onsite 3 days per week

Role Profile:

Our client, an events, digital products and academic research services FTSE 100 organisation is seeking a Senior Marketing Executive to join the team . This role is ideal for a proactive and task-oriented individual with a strong foundation in digital marketing, social media, and community engagement. You will play a key role in delivering multichannel marketing campaigns, driving audience engagement, and supporting sponsorship and retention efforts. The role requires a balance of strategic thinking and hands-on execution, with a focus on organic social media, email marketing, community building, and relationship management with media partners.

Key Responsibilities:

Strategic and Campaign Execution

  • Support the development and implementation of marketing strategies in collaboration with the Marketing Manager and team.
  • Execute and optimise multichannel marketing campaigns, ensuring alignment with Solar Media's business objectives.
  • Develop audience-focused strategies to drive engagement, acquisition, and retention.
  • Analyse campaign performance and provide actionable insights to improve results.

Social Media and Community Engagement

  • Manage and grow Solar Media's organic social media channels, creating engaging and audience-focused content to build and nurture online communities.
  • Monitor social media trends and audience behaviours to inform content strategies.
  • Foster community engagement through interactive campaigns, responding to audience queries, and encouraging participation.

Email Marketing

  • Build and manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
  • Ensure email campaigns are aligned with audience needs and Solar Media's business goals, driving engagement and retention.
  • Analyse email performance metrics and implement improvements to optimise results.

Media Partnerships and Relationship Building

  • Build and maintain strong relationships with media partners to amplify campaign reach and effectiveness.
  • Collaborate with media partners to develop co-branded content and promotional opportunities.
  • Ensure partnerships align with Solar Media's marketing objectives and business goals.

Multichannel Marketing Activities

  • Set up, execute, and report on marketing activities across multiple channels, including social media, email, and digital platforms.
  • Collaborate with internal teams to ensure consistent messaging and branding across all channels.
  • Leverage data insights to refine targeting and messaging for maximum impact.

Reporting and Analysis

  • Track and report on campaign performance, providing detailed analysis and recommendations for improvement.
  • Use marketing analytics tools to identify trends, gaps, and opportunities for growth.
  • Present regular updates to stakeholders, ensuring transparency and alignment with objectives.

Event Support

  • Assist with onsite event marketing activities, including audience engagement and campaign execution.
  • Support the registration process and post-event reporting to ensure smooth transitions and actionable insights.

What do I need?

  • Strong ability to think strategically while focusing on task execution and delivery.
  • Proven experience in managing and executing social media campaigns, with a focus on organic growth and community engagement.
  • Hands-on expertise in email marketing, including building and managing email lists, creating campaigns, and analysing performance metrics.
  • Experience in community building and fostering engagement across social platforms.
  • Proficiency with CMS platforms, databases, and tools for segmentation and targeting.
  • Excellent copywriting and communication skills to craft compelling content for diverse audiences.
  • Strong organisational skills to manage multiple campaigns and priorities effectively.
  • Bachelor's degree in Marketing, Communications, or a related field.

Key Skills

  • Creative thinking combined with a practical, task-oriented approach.
  • Strong understanding of social media platforms and their role in audience engagement and growth.
  • Ability to deliver under pressure while maintaining attention to detail.
  • Experience in email marketing tools and analytics to optimise campaign performance.
  • Strong collaboration skills to work effectively with internal teams and external stakeholders.

Qualifications

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Several years' experience in a marketing role, with a focus on social media, email marketing, and community engagement.
  • Proficiency in marketing tools such as Google Analytics, email marketing platforms (e.g., Mailchimp, HubSpot), and social media management tools (e.g., Hootsuite, Sprout Social).
  • Strong understanding of SEO principles and their application in content and social media strategies.
  • Experience working with media partners and building long-term relationships to enhance campaign reach.

Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.