Guidant Global is working with the UK's busiest airport, seeking an experienced Senior Social Media Manager to define the social media strategy, manage social platforms and lead a team of two Social Media Campaign Managers for the delivery of all paid and organic social activity, whilst playing an active role in supporting social media communication crises. Additionally, working collaboratively with commercial teams and relevant partners (e.g., Airlines, retailers) to develop and deliver tactical marketing plans by identifying appropriate social channels and target audiences.

As a Senior Social Media Manager, the candidate is responsible for creating real-time responses and proactive content on social media to drive passenger experience, enhance our reputation and raise commercial revenue. The position also requires an individual who understands digital technologies' opportunities to engage audiences, is an expert in social media technologies, and delivers branded communications with the appropriate tone of voice.

What you'll get to do as a Senior Social Media Manager:

Define the Social Media Strategy across Western and Chinese social platforms, with forwarding planning to ensure a pipeline of social marketing campaigns.
Lead and develop a team of social media professionals providing team direction, campaign support, motivating and coaching direct reports
Manage Heathrow, VIP, and Heathrow Express social media channels, ensuring Cyber and GDPR compliance and developing relevant content streams and commerce opportunities
Create and commission video, graphic and written social content for paid and organic activity, support the team with a high level of creativity, writing posts, produce assets and manage the monthly content calendar
Manage critical stakeholder relationships and workflows with in-house and outsourced partners, ensuring consistency and continuing service day-to-day and during disruption.
Build and maintain reports to deliver robust pre-and-post campaign analysis of social media activity and monitor growth and performance
Join the on-call roster for disruption and crisis management. Support an airport community response to business resilience - improving passenger communications during disruption and crisis.
Due to the changing nature and demands of the business, the role holder is expected to be flexible in approach and support the broader Marketing & Customer Engagement team with related initiatives.

What we're looking for:

Excellent verbal, written and spoken English language proficiency (with qualification) Degree/CIM or IDM qualifications.
Proven working experience in a social media role with demonstrable content creation and paid social management experience
Strong content creation and copywriting abilities suitable for social media posts with experience in Photoshop, video editing and influencer marketing
Strong working understanding of the Paid Social and Native Advertising industry, platforms, and supporting technology.
Experience leading social media agencies and direct reports for social media content creation and channel growth
Comfortable working in a fast-paced environment
Prior experience managing social media crisis communications
Knowledge of Chinese social media (Wechat, Weibo) and native advertising (CTrip, Baidu, Little Red Book)
You must be a UK national or citizen to be eligible for the role.

Guidant Global is acting as an Employment Business in relation to this vacancy.