Job Description
3 Months Contract (Chances of extension)
Role Overview
Our client, an events, digital products and academic research services FTSE 100 organisation is seeking a Marketing Manager to join their team. You will have a strategic mindset, strong critical thinking skills and a proven ability to manage and execute high-impact campaigns. Based in their London Office, this role requires expertise in multichannel marketing, campaign development, and performance reporting. The ideal candidate will thrive in a fast-paced environment, balancing multiple priorities while delivering measurable results that drive audience engagement, sponsorship growth, and business success.
Key Responsibilities
Strategic Mindset and Critical Thinking
- Develop and implement marketing strategies that align with business objectives and financial goals.
- Analyse market trends, audience behaviours, and campaign performance to inform decision-making.
- Present strategic initiatives and provide actionable insights to optimise marketing efforts.
Campaign Development and Management
- Plan, execute, and manage end-to-end marketing campaigns, ensuring alignment with commercial objectives.
- Collaborate with internal teams to define campaign goals, timelines, and deliverables.
- Continuously monitor and optimise campaigns to maximise ROI and achieve KPIs.
Multichannel Marketing Activities
- Set up, build, and execute multichannel marketing campaigns across email, social media, paid media, and other digital platforms.
- Ensure seamless integration of channels to deliver a cohesive and impactful customer journey.
- Leverage data-driven insights to refine targeting and messaging across all channels.
Reporting and Performance Analysis
- Track, measure, and report on campaign performance, providing detailed analysis and actionable recommendations.
- Use data to identify trends, gaps, and opportunities for improvement.
- Present regular updates to stakeholders, ensuring transparency and alignment with business goals.
Onsite Delivery and Event Support
- Oversee the onsite execution of marketing activities, ensuring smooth operations and alignment with campaign objectives.
- Manage event registration processes, audience engagement, and post-event reporting.
- Coordinate with cross-functional teams to ensure successful delivery of events and campaigns.
Multitasking and Collaboration
- Balance multiple projects and priorities in a fast-paced environment, ensuring deadlines are met without compromising quality.
- Collaborate with internal teams, including data, commercial, and operations, to drive campaign success.
- Maintain a solution-focused approach, addressing challenges with creativity and efficiency.
Qualifications
What You'll Bring
- Strong strategic and critical thinking abilities, with a focus on data-driven decision-making.
- Proven expertise in campaign development and management, including multichannel marketing.
- Experience in setting up, executing, and reporting on multichannel marketing campaigns.
- Exceptional multitasking and organisational skills, with the ability to manage multiple priorities simultaneously.
- Advanced knowledge of marketing analytics and reporting tools to measure and optimise performance.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Proficiency with CMS platforms, databases, segmentation, and targeting.
- Excellent copywriting and communication skills.
- Strong stakeholder management abilities.
Key Skills
- Creative thinking combined with an analytical mindset.
- Strong organisational abilities to manage complex projects.
- Proven ability to deliver under pressure and meet tight deadlines.
- Experience in budget management and resource allocation.
- Advanced communication and collaboration skills to work effectively with cross-functional teams.
What Makes You Stand Out
- Extensive experience in events marketing, including onsite delivery and campaign execution.
- Leadership and mentoring capabilities to guide and develop team members.
- Understanding of commercial due diligence processes and aligning marketing with business goals.
- Knowledge of accessibility considerations in digital marketing to ensure inclusivity.
Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.
