Role: Senior Marketing Specialist
Location: Cannock (not fully remote, Flexibility once every two/one weeks)
Contract Length: 6-month contract potential of extension
Purpose:
Deliver Client's marketing plan for Europe. Coordinate online and offline marketing activities to support customer acquisition and retention.
Key Responsibilities:
- Manage and optimise website content and performance.
- Create and distribute content for PR, social media, email, and campaigns.
- Deliver SEO and PPC campaigns with external agencies.
- Plan and execute social media engagement.
- Project manage multi-channel marketing campaigns and events.
- Produce marketing collateral and support CRM data segmentation and reporting.
- Liaise with Group Marketing on internal communications and global digital initiatives.
Skills & Experience:
- Minimum 4+ years in B2B marketing.
- Strong digital marketing expertise (SEO, PPC, social media, web management).
- Experience managing campaigns, agencies, and CRM systems.
- Proficient in Google Analytics, Microsoft Office, and marketing tools (e.g., MailChimp, Hubspot).
- Copywriting and proofing skills.
- Project management and organisational ability.
Desirable:
- Marketing/business degree or CIM qualification.
- Adobe Creative Suite experience.
Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.
